| Hello Abhijeet, | In the coming weeks, Google Play will launch new personalization options that give you more seamless control of your personalization preferences and allow you to better manage your data in Play. | Personalization provides a richer experience in the Play store, helping you discover exciting games, useful apps, relevant offers and much more, all of which is tailored to you. Learn more about personalizing your Google Play Store experience | Once available, these new features - alongside existing Play personalization controls - will be easily accessible by visiting Personalization in Play from the Google Play Store menu. This new destination will be a one-stop-shop for tailoring your personalization preferences in Play, giving you a more powerful way to: | | • | Manage all of your personalization options on Google Play and easily view activity and access personalization controls | | | • | Choose which apps, books or other library items are used to personalize your Google Play experience. With one click you will be able to exclude use of Play data associated with that app for personalization in Play. Some examples of data that would be excluded for that app would include when you install or uninstall it, purchases that you make in it and your app activity. Learn more about new personalization options | | | With these enhanced controls you can ensure that you have a better Play experience that is personalized to you and continues to respect your privacy preferences. | Should you have any questions please visit our Help Center or get in touch. | Thank you for using Google Play! | | | | | | | |